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Handsome Canadian Ryan Reynolds buys into American gin company

Reynolds attends the 2017 Time 100 Gala at Jazz at Lincoln Center in New York. (Photo by Kevin Mazur/Getty Images for TIME)
Reynolds attends the 2017 Time 100 Gala at Jazz at Lincoln Center in New York. (Photo by Kevin Mazur/Getty Images for TIME)

Following other celebrities like Channing Tatum, Diddy, and George Clooney, Ryan Reynolds has entered the world of celebrity-owned alcohol. The successful actor, who earned $21.5 million last year, has bought into Aviation Gin. Forbes reports that Reynolds now has “a stake” in the U.S. brand, and will become a member of its board as well as a “creative director.”

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Reynolds is making waves by opting for the unusual choice of gin, as opposed to more common celebrity vodkas and wineries. He says he first tasted Aviation a year ago, and “since that day, I’ve spent my time finding some way to infiltrate the company.” So far, Aviation doesn’t really stand out in a market dominated by Tanquerey and Bombay, but it may get some more traction thanks to Reynold’s involvement.

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Clooney made hundreds of millions off of an initial investment of $600,000 into his brand of tequila (along with entrepreneur Rande Gerber and real estate tycoon Mike Meldman). We’ll have to wait a while to see whether Reynolds is that fortunate, but some product placement in his upcoming hot properties like Deadpool 2 and Clue should certainly help.

Gwen Ihnat is the Editorial Coordinator for The A.V. Club.

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DISCUSSION

therevanchist
TheRevanchist

I’m bringing this to my next big party. I don’t even know what gin tastes like, or if this is a decent gin in comparison to others, but I’m a sucker for his brand of smugness.