Advertisement

Why is the flat wine bottle so cool? Let me count the ways.

Advertisement
Advertisement

Garçon has big ambitions for the flat bottle: “We’re hoping to become for drinks packaging what Tetra Pak is for dairy.”

I’m having a hard time coming up with arguments against this design, frankly. I can hear some of you wine geeks out there, though, wailing “What about the punts?” (Punts are the indentation on the bottom of some wine bottles.) Punts’ relation to wine quality is debatable; even Wine Spectator notes that “you can’t make a judgment about a bottle of wine based on the depth of its punt.” Is there some disadvantage to the flat bottle that I’m overlooking? Fellow beverage-packaging dorks, get at me in the comments.