Dutch supermarket blesses world with 90 seconds of sweet humanity

Illustration for article titled Dutch supermarket blesses world with 90 seconds of sweet humanity
Screenshot: J. Walter Thompson Amsterdam

This is a television spot from Dutch supermarket chain PLUS. Yes, a supermarket commercial. But this is nice. You could spend 90 seconds scrolling for the latest outrage on Twitter, or you can watch this nice video instead. We suggest the latter. It may make you feel slightly better about humanity.

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Marketing Communication News sets up the backstory for us: We meet a Syrian boy from a refugee family named Ismail. He meets a classmate named Lucas, who shows him the wonders of Dutch cooking: pickled herrings, and a cheese and ham sandwich (minus the ham).

We won’t waste more of your time. Watch it. It’s nice.

Kevin Pang was the founding editor of The Takeout, and director of the documentary For Grace.

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