Imagine you’re sprawled out on a beach towel, the scent of salt air and sunscreen heavy in the air. A seagull caws; the waves crash in a soothing rhythm. This all reminds you how much you could really go for a Cali Chicken Bacon Ranch pizza and some Stuffed Cheesy Bread, right?
In an effort to capitalize on every possible opportunity to deliver you food, Domino’s has launched a national web of 150,000 “hotspots,” locations without traditional addresses where the chain will deliver pizzas, including beaches and parks. Reuters reports customers also have the option to add notes that would help the drivers identify them, or to include a phone number so the driver can communicate with them in the event of a delivery complication.
Though Domino’s has in the past been able to deliver to non-addressed locations like parks, the customer had to call the chain and describe their location. With the rollout of hotspots, customers can just choose from a list of hotspot delivery locations on the Domino’s website or app. Hotspots in Chicago, for example, include random downtown intersections as well as neighborhood parks and an area not far from Millennium Park’s Pritzker Pavilion bandshell. (Movies in the park just got a whole lot cheesier.)
This gets my noodle working. What’s the most ridiculous place I could conceivably ask Domino’s to deliver: A houseboat? A tent in the woods? A license plate-less trailer parked behind an abandoned warehouse? While I appreciate the lengths the company is willing to go to in order to feed our collective pizza habit, I have to think there’s some kind of a line here. According to Reuters, though, Domino’s wants to retain its reputation as a food-delivery leader, a spot that’s threatened by new third-party grocery and food delivery platforms like GrubHub and UberEats. Domino’s tells Reuters it has no plans to hire additional drivers; the company will just ask them to go the extra mile. Maybe literally.