Domino's Baby Registry Welcomes New Life To The World With Philly Cheese Steak Pizza

Without offspring of my own (except chickens), I can't definitively say whether Domino's pizza is vital to the familial health of a newborn. But the pizza chain apparently think so.

On the heels of its apparently popular wedding registry, Domino's this week unveiled its baby registry. Friends of mine with kiddos have told me that meals are one of the most appreciated gifts when there's a new baby in the house. I can't help but wonder, though, whether they wouldn't rather dig into a plate of homemade spaghetti and meatballs rather than a Cali Chicken Bacon Ranch pizza the size of a satellite dish.

For those who prefer the later, Domino's gift options include the "Sleeping Through The Night" package and the "Hormonal and Hangry" package, which I would argue is relevant to more folks than just new parents.

Peel back the cheesy curtain, though, and it turns out these "packages" are just Domino's gift cards with maternity-branded marketing. Gift givers can specify any amount from $5-$100, and the gift cards is shipped with a cheery "Newborn Lockdown" or "Dadchelor Party" message.

For the infant, who presumably is not yet eating solid food of any sort, Domino's allows parents to add pizza-print pants and pepperoni slippers to their registry. These items are sold by Etsy stores with which Domino's has cleverly partnered.

Though parents aren't able to register for pacifier-shaped pies or breadstick mobiles, the site is a pretty slick marketing tool for Domino's. Our parents' generation might have baked a casserole or bought toys for new parents, but we're sending stuffed cheesy bread.