A Taco Bell competitor debuts their own version of the beloved Mexican Pizza

Illustration for article titled A Taco Bell competitor debuts their own version of the beloved Mexican Pizza
Photo: Del Taco

Do you miss the Mexican Pizza from Taco Bell? Judging by the emails I get from readers, I think a lot of you are still mourning the loss, deeply. Well, I now can inform you that Del Taco’s got its own version now, called a Crunchtada. It’s not 100% the same—it’s more of a tostada than the Mexican Pizza was (if you remember, that was a double decker concoction that was pre-sliced for you)—but might hit the same notes for you.

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There are three versions of the Crunchtada available, per a press release, starting at the low, low price of $1: the original, which is a flat corn shell topped with beans, salsa, lettuce, and grated cheddar; the Queso Beef Crunchtada with seasoned beef, queso blanco, grated cheddar, and diced tomatoes; and the Chicken Guacamole Crunchtada, with beans, grilled chicken, ranch, lettuce, grated cheddar, diced tomatoes, and guacamole.

Their ad campaign features a phone number you can call if you feel “ghosted” by Taco Bell (not sure I’ve ever felt ghosted by food before), 1-877-3-Ghosted. I, your intrepid reporter, Dennis Lee, actually called the number. A generic hold message played, and a live person actually picked up. I was assuming I’d get a canned pre-recorded response, but the woman on the other end read a script, and informed me that if you download the Del Taco app and use the coupon code “Hotline,” you’ll get a buy-one-get-one free coupon added to your cart. We then proceeded to have a nice conversation, shared some friendly laughs, and I feel like I’ve completed my journalistic endeavors for the day.

Staff writer at The Takeout. Also: Saveur Humor Blog Award Winner, professional pizza maker, and insufferable troublemaker.

DISCUSSION

cmartin101444
Guy Under the Seats

I picked up the Queso Beef Crunchtada on Friday. It’s important to note that it has both the refried beans and the seasoned ground beef, although no second tostada shell. With those and the cheese and tomatoes, it’s a fair approximation of the Mexican Pizza. If they really want to stick it to Taco Bell, bring back the green onions!

I didn’t even think about it as a substitue for the Mexican Pizza when I saw it on their promotional cardboard menu extension, because my first association with tostadas is still Morgan Freeman. But as soon as I bit into it after drizzling it with Del Scorcho sauce, it recalled the Mexican Pizza combination of flavors and textures.