Illustration for article titled Cute ramen ad quickly devolves into demonic hellscape
Screenshot: Nissin
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If this was an American commercial, there’d likely be a happy multi-racial family eating noodles around the dinner table to jaunty ukulele-xylophone music, and the ad would be market-researched to death.


And then there’s this awesome 30-second spot from Japan, courtesy of Nissin—maker of instant noodles—that begins with an adorable chicken opening a ramen packet and quickly descends to the fiery depths inside the seventh layer of hell. I don’t know who Nissin’s target demographics is for this commercial, but maybe they also couldn’t give two shits. Watch below, and all hail.


Kevin Pang was the founding editor of The Takeout, and director of the documentary For Grace.

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