Photo: ablokhin (iStock)

Yesterday evening while perusing my Costco’s beer and wine aisle, I saw the usual suspects—the Kirkland Signature Craft Brewed mixed pack, margarita mix by the gallon—but one mainstay was missing. The staple Kirkland Signature Light beer, sold in 48 packs, was nowhere to be found.

I asked an assistant manager at my Costco about it, and he told me the beer had been discontinued nationwide. “They’re not making it anymore,” he told me. Nowhere? “Nowhere.”

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I’ve reached out to Costco for comment, but Costco makes clear that it doesn’t have a media relations or PR department and there may be a delay in its response, if it responds at all. The news of the demise of Kirkland Light, however, was too pressing, too important not to share with you all right this very instant.

Though Kirkland Light beer was reportedly not very good (I’ve never had it, and perhaps now I never will), it did have a cult following. Notably, a man named Randy filmed an entire commercial for the beer, which went viral after he posted it to Reddit. Memorable lines: “Kirkland Light: It’s 11 a.m. somewhere!”

While this news doesn’t indicate that Kirkland Light could never make a grand return, it seems to be off the shelves for the time being.