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Coca-Cola exploring foray into cannabis drinks

Illustration for article titled Coca-Cola exploring foray into cannabis drinks
Photo: Ramin Talaie (Corbis via Getty Images), UrosPoteko (iStock)

Never let it be said that Coca-Cola Co. can’t tell which way the wind is blowing. Jumping onto a growing trend, Coke is exploring a possible alliance with Aurora Cannabis Inc., Bloomberg reports. Coca-Cola is primarily interested in “drinks infused with CBD—the non-psychoactive ingredient in marijuana that treats pain but doesn’t get you high.”

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While talks are still developing, just the speculation has caused Aurora stock to surge today. This news follows recent announcements by alcohol heirs Adolphus Busch V and Jim Beam’s Ben Kovler, who are choosing to focus on weed over the family business. Some beer companies, like Lagunitas, are already churning our cannabis-laced beer.

No word yet on whether Coke’s product would mix the company’s signature product and weed, which would likely result in a hopped-up yet mellow buzz akin to Red Bull and vodka? Or just a straight-up, relaxing, CBS-based beverage. But as cannabis legality becomes more widespread, we suspect these types of beverages will as well.

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Gwen Ihnat is the Editorial Coordinator for The A.V. Club.

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DISCUSSION

which would likely result in a hopped-up yet mellow buzz akin to Red Bull and vodka?

Uhh, why? CBD is not psychoactive, and even THC is nothing like alcohol.