Black Friday Is Almost Here!
The Inventory team is rounding up deals you don’t want to miss, now through Cyber Monday. Click here to browse!

Forget smokey eyes, Coca-Cola wants to give you fizzy eyes

Illustration for article titled Forget smokey eyes, Coca-Cola wants to give you fizzy eyes
Photo: Morphe

Morphe is a cosmetics brand perfectly suited to the Instagram era: its focus on bright, splashy hues and eye-catching makeup artistry has earned it more than 10 million followers. And the only thing more popular than Instagram makeup tutorials is Instagram food porn, so a beautiful marriage has taken shape: Morphe has teamed up with Coca-Cola to release the Thirst For Life collection, a cosmetics line inspired by the soft drink’s bold red, black, and white color palette.


According to a press release, the makeup is supposed to evoke Coke’s overall summery vibe, “whether it’s a classic red lip or a sparkling golden eye resembling fizzy pop.” The colors in the artistry palette are named for both Coke-adjacent buzzwords (The Real Thing; Fizz; Bubble Up) and what appear to be more meta references to brand partnerships (Namedrop; Recognized). The Quench Pack, a four-piece collection of beauty sponges, appears to be the only thing in the Coca-Cola x Morphe lineup that I can afford, but I don’t know the first thing about contouring. I’m not the ideal customer for this promotion, obviously, but as someone who’s as much a sucker for a glittery makeup demonstration as I am for a perfect cheese pull, I’m excited to see everyone documenting their adventures in bright-red eyeshadow on Instagram this summer. The collection drops tomorrow, and you can find it here.


Marnie Shure is editor in chief of The Takeout.

Share This Story

Get our newsletter


“fizzy eyes?”  huh, I thought I already had those, thanks to seasonal allergies not even Zyrtec can get completely under control.