Cinnamon Toast Crunch is finally an acceptable condiment

Here’s a genius Cinnamon Toast Crunch Cinnadust serving suggestion: sprinkle it onto ice cream sandwiches
Here’s a genius Cinnamon Toast Crunch Cinnadust serving suggestion: sprinkle it onto ice cream sandwiches
Photo: B&G Foods

Cinnamon Toast Crunch will soon be available as a powdered seasoning blend, Cinnadust, launching at Sam’s Club in a few short weeks, and I will definitely buying some because I firmly believe that you can never have enough condiments. A little bit of condiment action can turn the plainest dish into something special, and there are not nearly enough seasonings that sit on the sweet side of the spectrum.

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B&G Foods, the maker of Cinnamon Toast Crunch Cinnadust, has assured us via email that this seasoning is “more complex than traditional cinnamon sugar mixes”—it also contains notes of vanilla, caramel, and graham crackers, giving us the full sugary cereal experience in powdered form. You can sprinkle it on ice cream. You can stir it into coffee. You can keep it in your purse or glove compartment to handle any dessert-related emergencies that arise while you’re out and about. You can dunk your hands in milk, coat them in Cinnadust, and lick it off your fingers one by one. The possibilities are endless!

Allison Robicelli is The Takeout staff writer, a former professional chef, author of three books, and The People's Hot Pocket Princess. Questions about recipes/need cooking advice? Tweet @Robicellis.

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DISCUSSION

I enjoy many flavors but love and crave cinnamon. Confession time: The one thing I always have in my locker at work is a small tin of Watkins cinnamon. I have other brands and types at home for baking, but this is just for a little sprinkle on my hot cereal in the morning, mix in to jack up my cinnamon hot tea or, more often, a little sniff now and again to pick up my energy and mood. I had to tuck it in behind my reference books to keep it out of circulation with Co-workers, as I am not the only one. Cinnaddicts Anon—is there a chapter out there somewhere?