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The CBC reports that labor activists have organized demonstrations at multiple Tim Hortons locations today, continuing yesterday’s momentum. And while some on social media are mocking the campaign as sissy liberal outrage, the CBC quotes a retail analyst who says the backlash could spell real trouble for the coffee chain.

Here in the U.S., The Fight For $15 campaign has united thousands of McDonald’s employees across the country who demand a $15 minimum wage for their work. While most Americans are undoubtedly aware that burger-flipping jobs don’t pay a living wage, we’re unlikely to see a #NoMcDsMonday here anytime soon.