We’ve tracked, with a not insignificant feeling of bewilderment, the increasing online ’tude of fast-food companies. Wendy’s has become a dickish internet pest; Pei Wei resorted to trolling Panda Express; and today, Burger King is throwing major shade at McDonald’s. At least there’s an upshot to the BK thing: One-cent Whoppers.
As part of its Whopper Detour campaign, Burger King is trying to lure customers away from McDonald’s—physically. Today, if you use the BK app to order a Whopper while you’re within 600 feet of a McDonald’s, you’ll get that Whopper for just one cent.
According to QSR Magazine, the app will use geofencing to determine a customer’s location and allow them to unlock the deal if they’re near a McDonald’s. But “not only does the new app allow customers to grab this deal, the app will also direct customers to the closest Burger King, detouring them away from McDonald’s, to pick up their burger.”
Of course, the usual fast food deal caveats apply: You’ll have to download the app, hand over personal information, and in this case, allow Burger King to access your physical location. All that to save something like $4.18—and to stick it to McDonald’s, I guess.