Is Burger King’s Pride message just a marketing ploy?

No matter the intention, the move was confusing, and maybe on purpose. It certainly made headlines, which had to be the marketing team’s intention. It is hard to break through the rainbow cacophony this time of year, and Burger King, baby, you did it!


I have to say, while the two tops make for a more delicious bread combo (the top bun is more pillowy), won’t the burger just fall over thanks to the rounded top on both sides? I’m not particularly excited to try either combination, personally, but, hey, like I said, I’m hetero (as much as I wish I weren’t, after my last foray into the dating pool).

The internet, of course, didn’t see the move as a nod to same-sex couples. They thought Burger King was attempting to reference a very different connotation of “top” and “bottom.” The main joke that’s been circulating online about the ad campaign is basically some iteration of, “Hey, Burger King, that’s not how that works…”


And while it is humorous to imagine taking the family to Burger King, ordering up a Whopper, and having to specify whether you’re a top or a bottom, we know—or at least, we think we know—that was not BK’s intention. So the question left by this puzzling marketing campaign is this: Is it better for a fast food chain to be forgotten in a sea of rainbow marketing or mocked for its utter inability to predict a good sex joke?