This isn’t the first time Burger King has capitalized on Pennywise’s unfortunate resemblance to Ronald McDonald. When It came out back in 2017, Ad Age wrote at the time: “Burger King jumped on the popularity of the film with a simple in-theater stunt. After viewers had their fill of horror, BK projected on the screen the simple message: “The moral is .. never trust a clown,” shortly followed by the Burger King logo.”


Which is really a huge amount of gall from a chain that brought us the Creepy King.