Buffalo Wild Wings is the country’s third most popular casual restaurant chain, behind Applebee’s Neighborhood Grill & Bar and Olive Garden. But BWW is looking to increase that ranking, and may be doing so via an unusual means.
Nation’s Restaurant News announces that the chain may explore getting into gambling, with the following statement from a BWW spokesperson: “As the largest sports bar in America, we believe Buffalo Wild Wings is uniquely positioned to leverage sports gaming to enhance the restaurant experience for our guests. We are actively exploring opportunities, including potential partners, as we evaluate the next steps for our brand.”
Lucky for B-Dubs, this past May, the U.S. Supreme Court struck down a 1992 law that banned sports gambling in most states. Since the house almost always wins, these gambling excursions could only help boost Buffalo Wild Wings’ bottom line, an attractive possibility for the chain that recently saw sales dip 1.6 percent. We envision nationwide March Madness bracket sheets and wings-fueled fistfights erupting over Super Bowl squares in front of BWW’s multitude of large-screen sports-only TVs.