According to pro gaming site The Esports Observer, Anheuser Busch (Budweiser’s parent company) has also filed for trademarks on “the official beer of gaming” and “the official beer of gamers.” (We thought that the official beer of gamers was that Miller Lite can-controller you can use to play the classics, but hey.) Bud Light is already an Overwatch League sponsor, and while the broader trademark remains pending as of this article’s publication, it’s an aggressive step in turning the macro-brew conglomerate into the boozy face of the next big sports industry.