Beyond Burgers are coming to Costco

Illustration for article titled Beyond Burgers are coming to Costco
Photo: Angela Weiss/AFP (Getty Images)

The leap to warehouse retail is a very special time in any consumer product’s life, and trendy meat substitutes are ready for their glamorous bulk debut. According to CNN, Costco has announced that it will begin selling Beyond Burger patties in a heretofore unimagined eight-pack, retailing for $14.99. The Beyond Burger patties have, until now, been sold in packs of two for $5.99.

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Costco won’t be introducing this innovation everywhere: Only select locations including Texas, Florida, and New York will have access to Beyond Burger patties at only $1.87 a pop. (Why so those states always seem to have all the eco-conscious fun?) However, with Beyond Meat and other meat substitutes occupying a corner of the market with a projected growth of $140 billion over the next decade, it’s not too much of a stretch to assume that other states will soon follow. Besides, an eight-pack of burger patties makes a lot more sense than some of the other products Costco sells.

Marnie Shure is editor in chief of The Takeout.

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DISCUSSION

ubercultute
uberculture

I impulse bought one of the other Lab-Burgers at Costco (the Awesome Burger). They’re sitting in my freezer now because I didn’t look at the instructions before I bought them, and they are annoying-

-Defrost in the fridge for two days

-Can’t refreeze, must use from fridge in three weeks

Now this is a huge bundle of “burgers.”  How am I supposed to get through them in a few weeks?  I’m also an impulse eater- I can’t plan if I’m in the mood for a frankenburger in two days.