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America's gone ham for Taco Bell Nacho Fries

Illustration for article titled Americas gone ham for Taco Bell Nacho Fries
Photo: Craig Barritt (Getty Images)

It’s been quite the run for Taco Bell, which in 2017 overtook Burger King as the country’s 4th largest restaurant chain by sales (McDonald’s, Starbucks, and Subway are ahead). Much of that, food industry analyst Kevin Schimpf told The Takeout, can be attributed to Taco Bell’s “mixture of great marketing campaigns, popular limited-time-offer items, and well-positioned value-priced items.”

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That streak continues into 2018. According to Nation’s Restaurant News, its Nacho Fries—introduced in late January, are on track to becoming the chain’s bestselling product launch ever. Taco Bell announced this week that its 7,000 locations have sold more than 53 million orders in its first five weeks, and that it’s projected to best sales figures of its Doritos Locos Taco, which sold more than 100 million in its first 10 weeks.

The Takeout’s official stance on Nacho Fries? We like it. Reviewer David Anthony wrote: “Fried gently, the fries retain their shape and offer the slightest snap when bitten, revealing a fluffier inside than one would expect. And they aren’t particularly greasy.” Anthony then said the fries were “the best innovation Taco Bell has made since the introduction of Diablo Sauce.”

Kevin Pang was the founding editor of The Takeout, and director of the documentary For Grace.

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DISCUSSION

So Taco Bell is now making what amounts to Mexican-themed poutine, more or less, yeah? But getting fries at Taco Bell is like gettin tacos at Jack in the Box—sure, drunk at 3am it sounds like a good idea, but these places really gotta learn to stay in their lane.