Lucas hails from Dalton, Georgia; his parents entered his picture in the contest, where he was selected from 140,000 applicants. As company president and CEO Bill Partyka said in a statement. “Every year, we choose the baby who best exemplifies Gerber’s longstanding heritage of recognizing that every baby is a Gerber baby, and this year, Lucas is the perfect fit.”

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Katie Driscoll, president of a non-profit that advocates for equal representation of people with disabilities in media, told Today, “We believe if brands represent children with a disability, they are communicating their value to our society. Moves like this move us closer to a more inclusive world.”

Lucas’ dad told Time magazine: “I just want him to look back and say, ‘I was the Gerber baby. Look at everything I did.’”