This burrito holder is proof that true geniuses walk among us

Left: person struggles to eat burrito. Right: product shot of Burrito Pop.
Photo: Morten Falch Sortland (Getty Images), Kickstarter (Getty Images)

It’ll be interesting to see if, in the coming months, Burrito Pop becomes a household name. The fledgling product hit Kickstarter back in September and has long since blown past its initial fundraising goal of $10,000, with 472 backers so far pledging $28,095—and if you’re looking to gain a piece of the action, there’s still seven days left to contribute to the campaign.

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But let’s step back and explain Burrito Pop. Madelin Woods, creator of the product, claims that it’s “the best thing to happen to burritos since foil.” It basically looks like a wide thermos, and it’s designed to protect your burrito in transit, keep it warm until you eat it, and prevent messy spills by containing it as you eat, with a twistable bottom that pushes the burrito farther up the tube as you take each bite. The Burrito Pop comes in multiple fun colors (more will be added if the fundraising reaches certain stretch goals), it’s microwave and dishwasher safe, and according to the Kickstarter page, it will start shipping this December.

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Whether or not this is the ideal product for you will, of course, depend on the frequency of your burrito intake. The Burrito Pop will retail for around $50—though anyone who pledges $33 or more to the Kickstarter campaign will receive one at that Early Bird Special price—so maybe only top-tier Chipotle devotees and/or a particularly clumsy subset of Tex-Mex fans will want to make this sort of investment. Still, it’s an inherently funny product (just watch that lil’ burrito spin!) and might make a great gift based on novelty factor alone. Could this product unlock heretofore-only-dreamed-of levels of burrito portability? Or, like so many culinary gadgets, is it a solution in search of a problem? Either way, you have to admit that the GIF is immensely satisfying.

Marnie Shure is editor in chief of The Takeout.

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DISCUSSION

Quite possibly the stupidest kickstarter of all time. Why does your burrito need protection? Are you using it as a football? Aside from totally unnecessary “protection”, everything listed as a benefit is similarly accomplished by simple foil without making your burrito twice its normal size and super awkward to eat.

A few other problems. The foil is still around the burrito, so using a microwave to heat it up in the microwave safe thermos is pointless unless you like melted plastic and kitchen fires. Also, if the burrito becomes messy, instead of just finishing it, throwing away the foil, and wiping your hands, you get to clean a big piece of plastic, or, failing that, let it sit in your car or bike bag with burrito shit all over it until you have a chance to clean it. There’s nothing about the design that would actually keep the burrito from squirting its innards all over as burritos are known to do.

In other news, I’m preparing to release a kickstarter for my water bottle bottle. You slide your flimsy plastic water bottle into its patented plastic sleeve surrounded by 2 inches of insulating foam with a flip top lid. It keeps your water bottle protected and cold. When you are done, just remove the old water bottle and replace it with a new one! I’ll make millions...