There Are So Many Kinds Of Avocados — So Why Is The Hass King Of Them All?

Each time you walk into any grocery store and reach for an avocado, the odds are, you're grabbing a Hass. It's the one with that bumpy, dark skin that turns nearly black when ripe, the one that's perfect for guacamole, avocado toast, and, yes, even grilling. But with over 500 avocado varieties in existence, why has the Hass avocado dominated the market and built an avocado empire while the others barely get a mention?

The answer lies in a perfect combination of taste, texture, and staying power. Hass avocados have a rich, creamy consistency, a small seed, and a longer shelf life compared to other varieties. They also ripen beautifully, making them the go-to avocado for farmers, grocers, and, of course, avocado lovers everywhere.

But the story of the Hass avocado is more than just a case of superior flavor. It involves a mailman who turned into a farmer, a gamble on an ugly tree, and a rise to global dominance that transformed avocados from an obscure fruit to a billion-dollar industry. So how did the Hass avocado take over the world, and what happened to all the other varieties along the way?

The rise of the Hass avocado

The avocado has been around for thousands of years, with origins tracing back to Mexico and Central America, where it was a staple of ancient civilizations. But the avocado's modern popularity didn't take off until the 20th century when a man named Rudolph Hass unknowingly planted a tree that would change everything.

The story of Hass is unique. He started as a mailman who purchased avocado seeds in the 1920s, hoping to grow the perfect crop. But what he got instead was a tree that produced thick-skinned, rough-textured fruit that looked nothing like the smooth, green varieties people were used to. At first, Hass considered cutting the tree down, but after tasting the avocados, he realized they had a richer, creamier flavor than anything else on the market. He patented the tree in 1935, and the rest is history.

Before the Hass variety took over, other avocados, like Fuerte, Bacon, and Zutano, were more common in markets. In fact, the Fuerte avocado was once the gold standard and most sought-after, thanks to its smooth skin and mild flavor. But Fuerte avocados had a shorter growing season and didn't transport as well, making them harder to sell in bulk. On the other hand, Hass could be grown year-round and had a sturdier skin, making shipping easier. That combination of durability, long shelf life, and superior taste sealed its fate as the avocado king.

Today, over 95% of the avocados sold in the U.S. are Hass. But while it may reign supreme, other varieties still exist. And there are plenty of differences to take into account when shopping, for example, avocados like the Reed variety are rounder and even creamier, while Pinkerton avocados have a higher oil content and a nutty flavor. Despite their unique qualities, none have managed to overtake Hass's global dominance.

Why we can't quit Hass

So, with all these different avocado varieties out there, why do we keep going back to Hass? It's not just about convenience; Hass really is the best for most uses, given its versatility. Its buttery texture makes it ideal for guacamole, its higher oil content enhances avocado toast, and its creamy consistency holds up beautifully in everything from salads to smoothies.

We have even tried every test until we found the best way to squeeze an avocado to check for ripeness since Hass avocados darken as they ripen, making it easier to tell when they're ready. Gordon Ramsay has thrown his opinion into the avocado toast debate and what should go on one, proving that the love for this little fruit (yes, it's a fruit) extends all the way to celebrity chefs. And if you're looking to elevate your Taco Tuesday, we have all the tea explaining how grilling an avocado can make the creamiest guacamole you've ever tasted.

But beyond just being delicious, the Hass avocado is a business success story. Strategic branding, supply chain improvements, and the rise of health-conscious eating helped turn avocados into a global phenomenon. And let's be honest, social media has played its part too. There's no escaping the avocado toast craze, and it has been around so long that we can't call it a trend anymore — it's just a way of life at this point. As long as brunch exists, Hass avocados aren't going anywhere.

So the next time you grab a Hass, remember it's not just the best-tasting avocado in the grocery store. It's a symbol of agricultural luck, marketing genius, and our collective obsession with creamy, green goodness.

Recommended