Chipotle’s latest food-poisoning outbreak remains an impenetrable mystery

As we track various E. coli and salmonella cases over here at The Takeout, it’s often fascinating how the CDC and other agencies can function as institutional Columbos, tracing these outbreaks to their points of origin. That recent McDonald’s salad recall just got tracked to California, for example. So it’s a bit…

No one cares people got sick from Chipotle because that's just Chipotle, says branding expert

So, a Chipotle in Powell, Ohio made a bunch of people sick recently. Health officials in the county had received 518 inquiries as of Wednesday evening; per CBS, 200 people have been interviewed, and “food and samples from people have been sent to a state laboratory to test for salmonella, shigella, e.coli and…

Dear restaurants, I promise to order ahead if you promise to make it less anxiety-inducing

Sometimes you read something about the behavior of others and think, thank god, I thought that was just me. The latest iteration: a piece in the Wall Street Journal that asks why people who can use a smartphone app to order ahead would opt to wait in line instead. It’s all anecdotal stuff—the individuals the WSJ spoke…